The ‘media’ fee payable goes towards paying users for their attention. Country-level ad matching, and operating system matching is also available. Using the extensive content categories available, we can target ads based on user’s interests. Using machine learning, Brave matches ads directly from the end-user’s browser.
I f Brave is all about privacy, then how do we target our ads?Īccording to Brave, “Brave uses anonymous-but-accountable ad confirmation events to allow us to report campaign performance and delivery for advertisers without tracking users and without personal data leaving the user’s device… we use privacy-preserving analytics that allow us to calculate high-level statistics about ad usage without gaining insight into any information about particular individual users.”
Push Notifications include a title, CTA and Clickthrough URL.According to Brave, it offers advertisers “the opportunity to participate in a premium, brand-safe, opt-in ad ecosystem, all designed for a future without 3rd party cookies”.
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